BMW believes that a truly responsible and sustainable business must have a higher purpose than simply achieving profit and offer employment, it must work to contribute to improve the society. The implement of BMW's corporate citizenship in China exemplifies BMW’s long-term commitment to the Chinese society.
BMW advocates "Creating Shared Value" in fulfilling Corporate Social Responsibility. In implementing innovative CSR projects that respond to real social issues, BMW creates shared value that benefits both society and the enterprise. We continuously seek innovative opportunities in our CSR projects, and join hands with stakeholders to address social challenges.
Guided by strategic CSR, BMW holds true to its three principles: long-term development, efficacy comes first, and all-round stakeholder engagement.